MICRO ECON with MindTap by William A. McEachern

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  • ISBN :  9789355732200
  • Author :  William A. McEachern
  • Edition :  6e
  • Cengage Learning India Pvt. Ltd.
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SKU: A2Z257 Categories: ,

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MICRO ECON with MindTap by William A. McEachern
Publisher: Cengage Learning India Pvt. Ltd.
ISBN: 9789355732200
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Buy MICRO ECON with MindTap by William A. McEachern from A2Z Book Hub at the best student-friendly price. Apply coupon code 5A2ZBOOK to save more on your purchase. This original academic book is available in Used Like New and Like New book conditions. (SKU: A2Z257)


MICRO ECON with MindTap by William A. McEachern Overview

MICRO ECON with MindTap by William A. McEachern is a comprehensive textbook that introduces the fundamental principles of microeconomics in a clear, engaging, and student-friendly manner. Designed for undergraduate students, the book explains how individuals, businesses, and markets make economic decisions using real-world examples and practical applications.

Published by Cengage Learning India, this book follows the popular 4LTR Press learning approach, making complex economic concepts easier to understand through concise chapters, visual learning elements, and interactive digital resources. The integrated MindTap learning platform provides additional practice materials, quizzes, assignments, and learning tools to enhance classroom and self-study experiences.

Whether you are studying economics for the first time or preparing for university examinations, MICRO ECON with MindTap by William A. McEachern offers a solid foundation in modern microeconomic theory and analysis.


MICRO ECON with MindTap by William A. McEachern Key Features

  • Comprehensive introduction to Microeconomics.
  • Covers core principles of consumer and producer behaviour.
  • Explains demand, supply, market equilibrium, and pricing.
  • Includes real-world business and economic examples.
  • Designed using Cengage’s student-friendly 4LTR Press format.
  • Short, visually engaging chapters for easier learning.
  • Integrated with MindTap digital learning resources.
  • Includes chapter summaries, review tools, and practice questions.
  • Ideal for classroom learning, assignments, and exam preparation.
  • Written in a clear and easy-to-understand style.

What You Will Learn

This book helps readers understand:

  • Introduction to Microeconomics
  • Economic Decision Making
  • Opportunity Cost
  • Demand and Supply Analysis
  • Market Equilibrium
  • Elasticity
  • Consumer Behaviour
  • Producer Theory
  • Costs of Production
  • Perfect Competition
  • Monopoly
  • Monopolistic Competition
  • Oligopoly
  • Factor Markets
  • Market Failures
  • Government Intervention
  • Public Policy and Economics
  • Real-World Economic Applications

Who Should Buy MICRO ECON with MindTap by William A. McEachern?

This book is highly recommended for:

  • B.Com Students
  • BBA Students
  • BA Economics Students
  • MBA Students
  • Economics Students
  • Management Students
  • University Students
  • Teachers and Faculty Members
  • Competitive Exam Aspirants
  • Researchers
  • Anyone interested in learning Microeconomics

About the Author

William A. McEachern is an internationally recognized economist, educator, and author. He served as Professor Emeritus of Economics at the University of Connecticut and has taught economics for several decades. His textbooks are widely adopted by universities across the world because of their practical explanations, engaging writing style, and strong focus on helping students understand economic concepts through real-life examples.(SKU: A2Z257)


Why Buy MICRO ECON with MindTap by William A. McEachern?

MICRO ECON with MindTap by William A. McEachern provides a balanced combination of theoretical concepts, practical applications, and digital learning support. The book helps students develop analytical thinking and understand how markets operate, how prices are determined, and how economic decisions affect businesses and consumers. It is an excellent resource for university coursework, semester examinations, and building a strong foundation in economics.


Book Condition

Choose the condition that best suits your budget:

✔ Used Like New

Lightly used, carefully inspected, and in excellent reading condition. The book may show minor signs of handling but remains clean, complete, and fully readable.

✔ Like New

Unused or nearly unused copy with clean pages and excellent print quality.


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For publisher information, visit the official Cengage Learning India website.

MICRO ECON with MindTap by William A. McEachern

Additional information

Book Condition:

Used Like New