Product Strategy and Management 2nd Edition by Michael Baker & Susan Hart

Buy Product Strategy and Management 2nd Edition by Baker and Susan Hart from A2Z Book Hub at a student-friendly price in India. Pearson Education India publishes this authoritative textbook, which provides a comprehensive framework covering New Product Development (NPD), strategic positioning, portfolio resource allocation, and planned product deletion. In addition, our quality team manually inspects every pre-owned copy before dispatch to ensure clean pages, sturdy binding, and an intact spine. As a result, students receive a verified academic resource that is completely ready for MBA marketing examinations and product management careers.

Product Strategy and Management 2nd Edition by Baker Overview

The authors designed Product Strategy and Management 2nd Edition by Baker to guide marketing leaders through the entire operational life of a product. Instead of treating product planning as an isolated creative exercise, the textbook emphasizes that product strategy is fundamental to enterprise competitiveness and survival. Because of this holistic perspective, business students learn how idea generation, concept testing, market launch, brand differentiation, and eventual product deletion coordinate to drive sustainable profit.

This 2nd Edition features structured analyses of corporate innovation, risk reduction during screening, product portfolio matrices, and phase-out governance. Therefore, it remains an indispensable textbook across business disciplines, especially for MBA marketing electives, product management certifications, and corporate brand strategy courses.

Key Topics Covered in Product Strategy and Management 2nd Edition by Baker

• Theoretical foundations of competition, buyer behavior, and product strategy as a core driver of marketing.
• The complete New Product Development (NPD) process, corporate innovation frameworks, and managing developmental risk.
• Structured idea generation techniques, systematic screening criteria, concept development, and customer testing.
• Business feasibility analysis, financial projection models, technical product testing, and test marketing protocols.
• Commercialization and launch strategies, rapid growth management, and defending market share in mature stages.
• Product portfolio management, multi-product line balancing, resource allocation, and brand equity protection.
• Product deletion decisions, recognizing declining product lines, and executing controlled phase-outs effectively.

What You Will Learn

• Evaluate commercial ideas through rigorous multi-criteria screening to lower new product failure rates.
• Formulate competitive positioning and pricing strategies across diverse stages of the product life cycle.
• Optimize resource allocation across multi-product portfolios to maximize cumulative brand equity.
• Implement systematic product elimination and phase-out strategies without disrupting customer loyalty.

Key Features of Product Strategy and Management 2nd Edition by Baker

• Holistic Life Cycle Approach: Tracks product development from initial ideation through maturity to final deletion.
• Strategic Management Integration: Bridges creative marketing design directly with financial and corporate strategic goals.
• Curriculum Aligned: Perfectly matches Product Management and Marketing Strategy syllabi across premier B-schools and universities.
• Self-Study Friendly: Organized with real corporate case examples and review questions so that students can revise easily.

Who Should Buy Product Strategy and Management 2nd Edition by Baker?

This textbook is particularly recommended for:

• Management Postgraduates: MBA and PGDM candidates specializing in Marketing Management and Brand Strategy.
• Undergraduate Business Students: BBA and BMS scholars taking advanced product planning and marketing electives.
• Practicing Product Managers: Associate product managers and brand specialists seeking a structured strategic reference.
• Entrepreneurs & Innovators: Startup founders designing and launching new commercial products into competitive markets.

About the Authors & Publisher

Prof. Michael Baker was Emeritus Professor of Marketing at the University of Strathclyde, founding its Department of Marketing and serving as a legendary pioneer in international marketing research. Co-author Prof. Susan Hart is an internationally acclaimed authority on product innovation, launch management, and product deletion. In addition, through Pearson Education India, their collaborative text provides world-class strategic rigor for management education.

Verified Book Condition: Used – Like New

Why Buy from A2Z Book Hub?

• Guaranteed Originality: 100% authentic Pearson Education India editions.
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