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Marketing Research 7th Edition by Naresh K. Malhotra & S Dash
Publisher: Pearson Education
Edition: 7th Edition (7E)
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Buy Marketing Research 7e By Naresh K Malhotra and Satyabhushan Dash at A2Z Book Hub with max discount! Use code 5A2ZBOOK. Book Condition – Used Like New. (SKU: A2Z252)
Overview
Marketing Research 7th Edition by Naresh K. Malhotra and Satyabhushan Dash is one of the most trusted textbooks for marketing and management students. It provides a comprehensive understanding of both qualitative and quantitative marketing research. Therefore, it is an excellent resource for BBA, MBA, PGDM, B.Com, M.Com, and other management courses.
The book combines strong theoretical concepts with practical business applications. Moreover, it explains how marketing research supports effective business decisions through real-world examples, illustrations, and case studies. As a result, students can understand complex concepts with ease.
In addition, this edition covers the latest developments in international marketing research, social media research, mobile marketing research, consumer insights, and marketing ethics. Consequently, readers gain practical knowledge that is useful for academic studies as well as professional careers.
Marketing Research 7th Edition Key Features
- Complete coverage of qualitative and quantitative marketing research.
- Updated content on social media marketing research and mobile marketing research.
- Detailed explanation of research design, sampling techniques, questionnaire design, and data collection.
- Covers statistical analysis, data interpretation, and report writing.
- Includes practical examples, illustrations, and real-world case studies.
- Explains marketing research ethics and responsible business practices.
- Suitable for university courses, competitive examinations, assignments, and professional learning.
- Written in a simple, clear, and student-friendly language.
Why Buy This Book?
This book helps students develop a strong foundation in marketing research, consumer behavior, and business analytics. Furthermore, it connects classroom learning with practical business situations. Whether you are preparing for semester examinations, university assignments, competitive exams, or management projects, this textbook will help you build confidence and improve your understanding of marketing research.
Because of its practical approach and updated content, it is widely recommended by professors, universities, and business schools across India.
Book Condition
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Who Should Buy This Book?
This book is highly recommended for:
- MBA Students
- BBA Students
- PGDM Students
- B.Com Students
- M.Com Students
- Marketing Management Students
- Business Administration Students
- Marketing Professionals
- Researchers and Faculty Members
Order from A2Z Book Hub
Order your copy of Marketing Research 7th Edition today from A2Z Book Hub and enjoy the best prices on original academic books. Apply coupon code 5A2ZBOOK during checkout to get additional savings.
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Official Publisher
Learn more about the publisher by visiting the official Pearson Education website:
https://www.pearson.com/
